Broker Check
Liz Hoover, CPA / PFS

Liz Hoover, CPA / PFS

President, Wealth Advisor

Liz Hoover is a professional with 37 years of experience and a talent for financial plan design. She enjoys exceeding her client's expectations with attention to detail and personalized service.

Professional Credentials


  • Financial planning practice established since January 2001
  • 37 years in accounting, financial planning and management
  • Public accounting with Coopers & Lybrand and Ernst & Young
  • Corporate finance, strategic planning and operations management

Professional Activities


  • Indiana University, Bloomington; B.S. in Accounting, May 1984

Professional Licensing

  • Active Indiana CPA (Certified Public Accountant) license; Exam passed May 1984
  • PFS (Personal Financial Specialist): Awarded by the AICPA (American Institute of Certified Public Accountants)
  • Investment Advisor Representative (IAR) with Hoover Financial Advisors, an RIA (Registered Investment Advisor). Please see "About Hoover Financial Advisors" for more discussion about our RIA.

Community Commitments

  • New Hope of Indiana: Board Member 2016-Present; President July 2020-June 2022; Vice Chair 2019-2020; Finance Committee Chair July 2019-June 2020 and July 2022-June 2023; Treasurer and Secretary July 2022-June 2023
  • Leadership Indianapolis (formerly Lacy Leadership Association): Member; Board Member and Mayor's Cadre Member 2006-2011
  • National Association of Women Business Owners (NAWBO): Member; Board of Directors and Treasurer 2006-2009; Awarded the NAWBO Member of the Year Award 2007
  • Women's Fund: Past Corporate Partner's Committee and Current Options Alumni Member
  • Junior Symphony Group: Member 1988-2010
  • International Violin Competition of Indianapolis: 2010 Opening Ceremonies Committee; 2014 and 2018 Volunteer
  • Traders Point Hunt Charity Horse Show: BOD Member/Treasurer (1988-1994); VIP Tent Committee Co-Chair (1996-2006)


  • Liz lives in the country outside of Zionsville, Indiana with her husband, their two sons and two yellow labs. She enjoys reading, sports and travel.