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About Hoover Financial Advisors

In early 2001, Liz Hoover took her vision of turning 16 years of experience as a CPA in public accounting and corporate management into a highly personalized financial planning and investment management practice in Indianapolis, IN. She wanted to build close and trusted relationships with individuals, families and small business owners seeking financial planning and investment management advice. Those relationships generally start with financial planning advice. This objective planning allows us to fully understand our client's personal and financial goals and objectives so we can help them map a plan of how to get from where they are today to where they want to be tomorrow.

Once planning is complete, we are happy to provide investment management advice and we will work with any of our client's existing advisors to ensure their plan is implemented. Those advisors may include estate planning attorneys, insurance professionals or their CPA. Investment management is provided on a fee-only basis for investment portfolios beginning at $500,000.


Our Difference

Hoover Financial Advisors continues to differentiate our practice by our policy of providing substantial and on-going financial planning advice to our investment clients.

• Research & Knowledge
We continually research how financial service products work so that we understand their hidden costs, their issues and their value. Our clients trust our work and advice and can tell we are working objectively, in their best interest, at all times.

• Quality of Financial Plan Design Work
Our planning is customized for each client and includes exacting attention to detail. This is the area where we have built our reputation for very high quality work.

• Communication Skills
We have built close, trusting relationships with our clients. Our goal is to make complex subjects simple for clients and ensure they understand their choices and the solutions we may recommend.

• Fees
Our fees are extremely competitive for the high quality services we offer. We offer great flexibility and choice as we work together to determine how we might best help a new client with our services.

For families, we will combine assets for parents, siblings and children for the purpose of investment fee calculations. This reduces fees for the entire family. For families where we manage more than $1 million in investments, we are happy to provide financial planning advice at no charge to children of all ages.

• Professional Expertise
Liz is a CPA with 33 years of public accounting, corporate management and financial planning experience. Kerry is an IU Kelley School of Business graduate with 11 years of experience as our Practice Manager. Our technical knowledge and expertise allows us to work confidently with any complex issues our clients may bring to the table.


Understanding Our Structure

We are a Registered Investment Advisor:

Hoover Financial Advisors is a Registered Investment Advisor (RIA), registered with the State of Indiana and the SEC to provide financial planning and investment services on a fee-only basis. As an RIA we have a fiduciary duty to put our client’s best interests first. This is a very important tenant for our practice.

Form ADV:

Advisors use Form ADV to register as an investment advisor with their state and the SEC. We are required by law to provide ADV Part 2A & B and our Part 2A Addendum Brochure to our new clients and to make these documents available to all of our clients annually.

Form ADV for Hoover Financial Advisors has four parts. 

ADV Part 1A contains information about an advisor's education, business and disciplinary history for the last ten years. Part 1 is filed electronically with the SEC and is maintained on the SEC's Investment Advisor Public Disclosure (IAPD) website.

ADV Part 2A has information primarily on our financial planning services.

ADV Part 2B has information on employee's education and employment history.

ADV Part 2A Addendum 1: Wrap Fee Program Brochure provides information on our investment management program. The term wrap fee refers to the fact that our investment management fees cover most trading and custodial fees along with a broad range of general financial planning advice for one fee. Please see our ADV Part 2A Addendum for more information.